10 INSPIRING AUGMENTED REALITY EXAMPLES THAT CAN BRING CHANGES IN FUTURE
Augmented Reality is always considered to go through every technological field and make wonders to its schemes. AR has the perfect deliverance to revolutionize marketing as a whole in the next few years. Some estimates even claim that AR-oriented products like the AR modulators could be in the mainstream as early as next year.
As more brands start to use AR, there’s a good chance that it will start to affect the way that users browse the web. With changes this big on the horizon, it’s worth taking some time to look at what augmented reality has already accomplished in the last few years.
In the FIFA World Cup 2018, football fans got an engaging opportunity to extend their support for their favourite team by adding 3D face masks to photos and videos. This became the first international sporting event to implement Facebook’s augmented reality masks.
Over the past couple of years, we have come across numerous augmented reality examples, either in the news or experienced ourselves. The world of augmented reality has finally become as real as peanut butter. Its capabilities which we have seen in sci-fi fictions movies like HER are now a science-backed reality in life. It offers an enriched experience by introducing elements of the virtual world into the real-world using technology.
From education to entertainment, healthcare to medical science, sports to tourism, product marketing to retail shopping, construction to telecommunication, engineering to manufacturing, environment to energy, AR has marked its presence everywhere. AR is here to stay and all set to become an indispensable part of our daily lives.
The AR ecosystem has evolved very quickly over the past few years and continues to grow at a rapid rate. The International Data Corporation (IDC) expects a five-year compound annual growth rate of 98.8% for AR and VR products and services during the period 2019–2021.
Major industries have started exploring Augmented Reality for improving customer experience and interaction, workforce enablement, brand advertising, etc. The home furnishing market has already put AR technology into action to enhance brand experience for their customers. Siemens, the engineering company, has recently used AR to showcase the new range of magnetic valves. Major brands like Coca-Cola, Spotify etc., are using augmented reality applications to advertise their products.
Without further ado, let’s look into the most innovative accomplishments in the AR industry that is inspiring more AR gadgets to occur in the near future.
1. AccuVein For Easier and Safer IV Insertion
AccuVein is a leading example of how Augmented Reality application can be used to solve a real-world problem in healthcare. It uses projection-based AR to take away the guesswork involved in finding a vein. This can precisely reduce the risk of misplaced injection fatalities by 12.7%, which contributes to lessening about 2500 deaths in a year worldwide!
2. AMC Theatres provides optimal convenience with AR
The entertainment industry has already put AR into action in innovative ways. A perfect example is AMC Theatres which incorporates AR technology in their app to deliver the brand message at the right moment. Users can scan a film poster and receive relevant information about the movie using the app. They can go ahead and purchase movie tickets as well.
3. Find Your Car with AR — In Case You Forget
Do you often forget where you parked the car and waste time over searching for it? Here’s the right solution. ‘Find Your Car With AR’ lets you see where you have parked the car, the street address, date and time of parking and much more. This AR-based app is most helpful when you park the car in crowded areas like stadiums, malls, convention centres, etc.
4. Wikitude — The AR Browser App
Wikitude app is appreciated by travellers as it provides location-based augmented reality experiences and geographically relevant information. You can also get information regarding accommodations, hotel deals etc. using the app. It includes many amazing features like 3D model rendering, image recognition, tracking, and video rendering to name a few.
5. Wiring Worries of Boeing Solved With AR
Boeing, the aircraft manufacturer, uses an AR solution to speed up the wire repair process and eliminate wiring errors in the plane. This hands-free device, similar to a Google Glass, lets technicians see the wiring in the plane and gives step-by-step directions using voice commands. Additionally, workers can get expert advice from remote engineers as well, using a special feature in this AR-based solution known as Skylight.
6. Aecomis Uses Mixed Reality for Complex Projects
Architects and engineers at Aecomis work in collaboration from its Hong Kong, Denver and London offices using Mixed Reality. The company uses Microsoft HoloLens Technology that projects 3D engineering models as holograms at multiple locations. The team members can walk through the visualized models of complex projects from their respective locations and thereby avoid architectural errors in the projects before construction.
7. SAVED — An Oxygen Mask with Smart Glasses
Inflight smoke, fume or fire is the leading cause of emergency landing and delays. To solve this problem, FedEx Express cargo will soon introduce an oxygen mask that will include smart glass. The pilot will get the display of flight controls quickly in the mask and thus ensure safe landing of the plane immediately. ODG has come up with this AR-based technology and it is named as Smoke Assured Vision Enhanced Display (SAVED).
8. HomeDepot’s Project Color App — Which shade for your wall?
Will the wall paint make the bedroom look dull? Does the shortlisted bedroom furniture make the space jam-packed? Is the coffee table too small for the living room? These kinds of common shopping queries can become a thing of the past when home furnishing companies put AR into action. Decorating your home becomes a lot easier with the Project Color App from Home Depot. It shows the user how a particular paint looks in the wall before you actually finalize the shade.
9. Tactical Augmented Reality for The Military Force
Augmented Reality has been intelligently put into action by the United States Army. The technology called as ‘Tactical Augmented Reality (TAR)’ is majorly used to improve situational awareness of soldiers. TAR uses goggles with night-vision which are wirelessly connected to a tablet that soldiers carry on their waists. The exciting part of TAR is that when a soldier points a weapon, the image of the target along with their details can be seen through the eyepiece.
10. Google’s Measure — Forget the Measuring Tapes
Don’t have a measuring tape handy? Here’s the virtual measuring app from Google that is available on any device that runs ARCore. It lets you measure smaller dimensions quickly by just using your smartphone camera. The precision of the distance between two walls, or the length of a large tub is mostly indifferent and indeed, impeccable. This service is being vastly used across the European countries and is yet to launch in a few countries.
The power of AR tech is undeniable. If you are reluctant to embrace it now, your brand may be left behind in the race. Brands that acknowledge this and take necessary action will be well-positioned to capitalize on this transformation. Adding AR into your business strategy is slowly becoming a need of the hour.
It can be cleverly put into action to improve the business processes, enhance customer experience and delightful compliance. The above-listed examples are just a tip of the iceberg. The imaginative concepts you have seen in science fiction movies can now be transformed into reality with the right AR technology. With Xperi.Nz, that is most certainly possible!
To know more about the plans of future that AR holds for you and your business from Xperi.nZ’s point of view, head over to www.xperi.nz, or check out one of our social media handles — FaceBook, Instagram, and more!
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