AUGMENTED-LINGUAL MARKETING

If anyone knows about the “AMS (American Manufacturing Summit) of 2019” in Chicago, there were eager ears to talk with, about innovations, disruptions, and challenges facing their industry. Many such enthusiastic businessmen had an engaging roundtable discussion centered on creating a digital ecosystem for end-to-end global content delivery. During this event of breakout session discussions and one-on-one meetings with Directors, VPs, CEOs, and CIOs, it became evident that digitalization and globalization — more specifically the pace of this transformation — are influencing manufacturers’ operations, processes and profitability.

The themes and pains discussed there led many to dig deep in one-on-one meetings to educate how our solutions can help. Opting for solutions like augmented reality (AR) and multilingual content in manufacturing can increase the efficiency and quality of complex global training requirements, decrease costs and increase the consistency in how organizations communicate and train their employees. This can aid in creating efficient, lean and agile manufacturing processes resulting in increased productivity, compliance and sales.

First, let’s establish exactly what is meant to be understood when we talk about Agile and Lean merchandizing:

Agile Merchandizing is described as processes, compliances & training to enable one to rank quickly on customer needs and market changes while controlling costs and quality.

Lean Merchandizing is described as minimizing points of waste without sacrificing production cross-functional teams.

Now let’s address the challenges some of the companies have been facing even before the time of the AMS’2019, and still do.

MANUFACTURING CHALLENGES

It’s no secret that every industry presents businesses with the same challenges they all face together, competition or not. Therefore, no one’s surprised when most of the retail chain holders held forth very similar questions — how to effectively train stores and sales rep to increase productivity, compliance, and sales. And in return, create more efficient, lean and agile manufacturing processes. We had to get granular to better understand where the disconnect from sales rep training to productivity, compliance and safety was coming from.

A prominent obstacle to achieving higher levels of productivity, compliance and safety is the difficulty creating effective training material on increasingly complex and ever-changing processes. This includes eLearning modules, hands-on trainings or other safety, maintenance and operations communications in a number of different departments.

To make matters more difficult, employees from around the world, many of which speak different languages, consume these complex and ever-changing training materials. Some complex solution offerings have helped manufacturing companies with solve these reoccurring issues.

AR AND MULTILINGUAL CONTENT IN MANUFACTURING

The challenges we’ve discussed can all be solved with multilingual content, but the most important role falls on AR. Think about it!

Regardless of your current training procedures, your global workforce needs accurately translated and localized data to steep the chart of sales. If they don’t receive these, you are losing efficiency, adding cost, risking compliance, and even worse, risking the modularity of your store and sales rep. It’s not just about translating a potent data-driven performance from your trained data materials; we ensure the intended meaning and objective set forth by the process and training creator are communicated in the most effective way possible.

We can even take it a step further and increase the effectiveness of your training programs by replacing typical manuals and written instructions with AR solutions. With an immersive learning experience through AR, you can recreate a scenario, increase knowledge retention, even reduce costs and save time for the compliance training. This leaves no room for error, increasing compliance and sales measures.

Simplify it with step-by-step visual instructions and automated reports through AR. This will reduce the need for specialized compliances in a multilingual basis for all the sales rep. And yet again, these methods save costs and time spent on repairing the store team. Opting for such a high-tech solution, in this case, helps create a more efficient, lean and agile merchandising process.

Want to know more about the multilingual core-merchandizing compliances we can provide? Head over to www.xperi.nz for more info, or simply login to one of our social media pages — FaceBook, Instagram, and more!

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